When you look at healthcare overall, I would say that we have done a fantastic job and critical care, but have done a very poor job at teaching prevention and wellness.
According to the Journal of American Medical Association, 290 people in United States are killed by prescription drugs every day. In fact, prescription drugs kill over 100,000 people each year in the United States.
We really don’t have a healthcare system in this country. We have a disease management care system.
Years of poor diet, stress, environmental toxins and overuse of medications has caused many unnecessary diseases like digestive disorders, high blood pressure, elevated cholesterol, adrenal fatigue, chronic headaches and arthritis, just to mention a few.
To realize how bad this is, all you have to do is turn on your television and in a 30 minute period of time you might see is many as five to six ads on prescription drugs with multiple unwanted side effects.
Many people are simply tired of only getting a few minutes with their primary care doctor and getting another prescription. People are truly looking to find ways to be more proactive and take responsibility for their health, focusing on wellness and prevention versus treating sickness and disease.
Why Become a Wellness Coach?
By becoming a health coach, you can gain the knowledge and skills you need to give your client base wellness care. Because this form of health care is in high demand, you can add great value to your business. Whether you’re a nurse, massage therapist, personal trainer, palates instructor or lay person who is looking for a new career in the wellness industry, here’s how becoming a wellness coach can boost your business.
Meet Demands, Stand Out
You’ve likely heard the term “wellness coach” a lot these days, and there’s a reason why. Instead of disease management, wellness coaches work to prevent health problems altogether. They work to educate their clients so prevention becomes a part of their daily lifestyle. Issues like high blood pressure, heart disease and obesity can easily be prevented if given the right guidance and health goals, which is why more and more people are turning to wellness coaches as a preventive solution.
Providing wellness coaching will help you meet the rising demands of clientele who want more out of their health care. Consider the fact that less than 3% of doctor visits are spent on discussing nutrition. When you make education and goal-setting a part of your practice, your clientele will notice. For example, it isn’t difficult for someone to find a personal trainer in their area. But when a personal trainer completes a wellness-coaching course, they will automatically stand out from their competitors. Clients will not only receive great personal training, they’ll also receive professional guidance on how to better take care of their body as a whole.
Expand Your Reach
Another way becoming a wellness coach can boost your business is through appealing to broader audiences. Due to the fact that wellness coaching incorporates several different disciplines like Understanding Your Body Systems & Functions, Education on the Science of Nutritional Supplementation and more, you will be able to expand your reach beyond your normal client base.
Someone who normally wouldn’t consider going to a nutritionist might decide to use your services when they find out that you’re also a wellness coach. In addition to helping with their nutritional needs, you’ll be able to provide educational tools on the basic principles of naturopathy, helping them to discover the root cause of disease and set goals in other areas of their overall health. When you cover multiple bases in the health care sphere, you will appeal to more people who aren’t looking for just one thing.
Ultimately, becoming a wellness coach is not just an opportunity for you to boost your business, it’s also a way to benefit your existing client base. Becoming a trained wellness coach not only shows that you’re interested in remaining up-to-date about health care and wellness, it also show that you truly care about your clients’ well-being. If you’re interested in gaining the skills and confidence to improve the lives of others, consider joining our coaching program. We can help educate and connect you with others who share your passion for helping people thrive.